This content is brought to you by Bontact: Supercharge your online sales by enabling multiple communication channels. History is automatically recorded in your 3rd party CRM or our dashboard. Learn more
Are you an online store beginner? Give yourself more than a fighting chance to win your online shoppers over with these online store basics.
You finally took the plunge and decided to take a stab at your very own online store. You might have already learned about the staggering advantages that an online store provides, including the exciting potential to reach those who you never could with a physical storefront alone. Now that you’re on your way to take on this challenge, you’ll need to start creating your store with online shoppers in mind. The click-and-shop experience requires a whole set of elements that might be foreign to you, and it’s important to address them if you want to build valuable and lasting customer relationships.
Remember that as easy as it is for visitors to type your site address into the search bar, they can just as easily leave your site with just one click. Give yourself more than a fighting chance to win online shoppers over with the following tips.
1. Keep It Neat
Online shoppers can be easily overwhelmed when they try to navigate through sites that are flooded with images, text, menus, colors, and bars. If they can’t easily digest the information you’re displaying, they’ll feel lost and you risk losing them forever. If they have managed to figure out a way to find what need and end up browsing your products, they’ll need an easy way to get back to relevant categories without a hassle.
You can facilitate this process by giving your visitors separate and visually clear areas for menus, sales, new products and any elements that you’d like to highlight. Menus should be clearly found and appear on every page on your site. You can help orientate your users with breadcrumbs at the top of every page so that they can easily navigate to other areas if they don’t want to use a more complex menu. Breadcrumbs are also great to indicate how far along visitors are in the purchase process and how much they have left to go.
2. Information is Power
...for both you and your visitor. When listing your products, don’t forget to include all aspects of a product that a potential shopper would want and need to know before purchasing. This displays the knowledge you have of your products and allows online shoppers to feel better-equipped to make a purchase. It also helps prevent misunderstandings that lead to returns and annoyed, non-repeating customers.
Although the level of detail that should be included varies can vary from store to store, the general rule of thumb is that you shouldn’t be afraid to overshare. Consider including the materials you used, detailed measurements, size references in your product images (placing a penny next to your product), or recommendations (“this runs wide”). You can include any additional information in a friendly voice, as if you were right in front of them. Your visitors will appreciate the confidence you have in your product and the time you took to communicate with them.
3. Brand It
Branding your site can be an ongoing and ever-changing process as you and your products develop. Don’t let this scare you into avoiding branding altogether or taking too long to start. It doesn’t have to be perfect and it probably won’t be, on your very first try. First, decide on a name and a logo, and include those on every page on your site (preferably your site’s header, which Google will also appreciate). This helps visitors associate your name with your products as they navigate through your site so that they will remember it when they want to return.
When you’re just starting out, there some simple ways to begin building your brand. You can choose a simple color scheme and a set of fonts that will be used consistently throughout your site. When choosing your fonts, font size, and colors, remember to keep things legible so that visitors have an easy time navigating. If you feel lost, try building your color scheme and fonts around your logo.
4. Don’t Ever Leave ‘Em Hanging
There are many reasons why your visitors might want to get in touch, so you don’t want to make it difficult for them to do it. Since you don’t have the luxury of being physically available with a warm smile and a friendly presence, you’ll need to create that in other ways for your site surfers. A contact page is a necessity and is used by many sites, but it doesn’t always do the trick. It can disrupt your visitors’ shopping experience by forcing them to stop what they’re doing and begin a frustrating hunt for information. Remember that not all surfers are savvy and many will need additional and live guidance. If they don’t feel like they receive what they need, there are thousands of other sites they can visit.
You'll need a great and reliable live support app, like Bontact, so that you can be available to your visitors at any point of their shopping experience. With Bontact, you can provide live chat, callback, text messages, and email on a widget that hovers conveniently over your site pages. You'll be able to monitor your visitors' actions on your site with Bontact's dashboard and offer them live help when you think they need it.
If you have a Shopify store you can easily add the app to your store here.
For other platforms installs checkout our easy to install plugins.