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Your own contact page might be to blame if visitors aren’t making any purchases despite your awesome site and services. Find out why and what you can do.You know it. I know it. Selling on the web has unbeatable advantages. After creating your own online store, you have the ability to target wider audiences and speed up the purchasing process more than ever before. What you might have recently discovered is that it isn’t all rainbows and butterflies. It’s very likely that despite your awesome site and services, many visitors are getting to your site and surfing, but they’re not making any purchases. You may have conducted tons of research, spent long nights crunching numbers, and still have not reached a conclusion. I’d like to shed a little light on something that you might have missed: the culprit may simply boil down to the ineffectiveness of your very own, seemingly innocent contact page.
Sends Them on a Treasure HuntContact pages are the main ways site owners extend a hand for visitors to get in touch with them, but unfortunately for everyone involved, these pages often don’t fulfill their raison d’être. For starters, when you leave your visitors to their own devices to find a way to contact you, they might feel neglected and frustrated, especially if they have a hard time finding your details. Frustrations increase if they want to ask an intricate question, only to reach your contact page to find a general form with irrelevant fields. The same goes for when they just have a simple question and need to jump through too many hoops to ask it. This doesn’t exactly facilitate your relationship with your visitors or provide them with a user friendly experience.
Takes Them Out of the ZoneAnd speaking of user friendly experiences, it’s extremely inconvenient when contact information appears on a different page than your site’s products or services. If you’re selling products that your visitors are interested in, it’s expected that they’ll want more information about a specific product on a page that they’re viewing. All of that time you’ve invested in your site’s cutting edge design went kaput if visitors don’t feel well informed because they won’t be comfortable making a purchase. Additionally, contact forms and pages don’t allow you to reach out to customers yourself, which can be a crucial part of the purchasing experience for many visitors. Suddenly, the great advantages that come from offering your services on the web lose their benefits tremendously when potential customers can’t get their questions answered and decide to leave your site.
Makes Them YawnFinally, let’s not forget that contact pages are usually static, dry, and practically impossible to personalize. Some site owners can include every possible form of communication under the sun and still find that visitors aren’t communicating. Long, drawn out blurbs of text with information, phone numbers, social network icons, and maps can be uninviting and overwhelming. On the other hand, some visitors may find it off-putting if you’ve kept your contact page too minimal and might not bother using the options provided. It ain’t easy to please ’em all, with a contact page alone.
Take It Up a NotchYou don’t need to fall victim to the drawbacks of your contact page. Instead, provide your visitors with a more immediate and interactive way to communicate with you. Bontact is a simple, cleanly designed widget that hovers gracefully over your site pages and allows visitors to contact you at any point of their experience. This multichannel and real-time engagement tool offers your visitors email, text message, callback, and live chat options. You can create an increasingly personal experience by using Bontact’s dashboard to monitor user activity and reach out to your users directly. With Bontact, you’ll strengthen the relationship with your site visitors, cultivate their trust, and kiss your high bounce rate goodbye. To see it in action, take a look at Bontact’s demo site and demo dashboard.
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