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If you are joining the Squarespace e-commerce community’s 600K members, you have made a good choice.
Squarespace is one of the top CMS platforms out there. It’s got a really cool, clean layout interface, and a beautiful look. I wanted to write an article with a Squarespace tutorial showing you how to install apps in your Squarespace site, and also share some cool Squarespace widgets we’ve found.
We at Bontact are huge Squarespace fans for portfolios, and as a minimalistic solution for lightweight e-commerce.
If you have a small store, with a few hundred products or less, and are not looking to expand your product line too much, Squarespace is a great tool. They’ve got high quality templates, unlimited units, great design and a solid feature set for SEO, marketing and payments (if you like Stripe, which I do.) In general, if your products are highly visual, and you place a premium on presentation above all else, Squarespace might be a great fit for your needs, because of its extreme design orientation. Most e-commerce functionality is already native in Squarespace, so most plugins are based around presentation rather than function (ours is an exception).
Installing widgets on Squarespace is a bit unusual.
Instead of a standard app store, Squarespace has you inject Javascript code into your site’s footer. This might sound intimidating, but it’s super-simple. For an example of how it’s done, here’s a very short tutorial on how to install Bontact (our multichannel contact app) into Squarespace (this will give your store SMS, callback, chat and email contact functionality in under 3 minutes):
Now visitors coming to your store can get their questions answered however they’d like, with SMS, chat, email and callback all available. Drive conversions by helping them with the right information at the right time.
Aside from our Squarespace widget, there are a couple of other ones you might find handy:
Price chart: use this add-on to generate beautiful responsive price charts easily for your Squarespace site.
Cool, eh? Now you can market a range of choices to your customers, driving them to the one you’d prefer they choose.
HD video background:
The whole point of putting your store on Squarespace is to enjoy the benefits of world-class design, right out of the box. But if you want to go a step beyond, this plugin lets you set an HD video as a site background. For the full benefit, we recommend you invest a bit of money and get a professional to film and splice an HD montage of people using your product(s) to run in the background of your store. This creates a website that gives a visitor the feeling that he is visiting an upper end shop.
POWr photo gallery:
Surprisingly, Squarespace doesn’t have its own built-in photo gallery. POWr decided to fix this. Here’s a cool little photo gallery display plugin they have. If you’ve got a Squarespace kind of store (highly visual products like jewelry or fashion,) you definitely want to display a gallery of photos with each item.
Do you have any Squarespace plugins you’d like us to add? Use our contact widget to drop me a line!