Diva Up in an ecommerce website selling fashion products to women aged 18-45. Owner Todd Halford uses Bontact as a sales tool. Many of his customers start using the phone and then move to chat as they become more comfortable with the business and the channel, freeing themselves up for multitasking. Email is too slow for most fashion customers. Most prefer an unobtrusive interface with sales, unless they have an upcoming event or other pressing deadline. Halford says that most fashion shoppers come from mobile devices, which makes mobile sales channels crucial.